Essay 2 Public opinion and mass media coverage

Essay 2 Public opinion and mass media coverage - Govt 100,...

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Alexander V Frieden Enns 2/5/8 America’s Brain Sources: Althaus, Scott L. and Kevin Coe. 2007. \Priming Patriots: How News Inten- sity and Evaluative Tone Affect Public Support for the War." Unpublished Manuscript. Iyengar, Shanto and Adam Simon.1994. \News Coverage of the Gulf Crisis and Public Opinion: A Study of Agenda-Setting, Priming, and Framing." in Taken by Storm: The Media, Public Opinion, and U.S. Foreign Policy in the Gulf War . ed. W. Lance Bennett and David L. Paletz. Chicago: University of Chicago Press. p.167-185. Zaller, John. 1994. \Elite Leadership of Mass Opinion: New Evidence from the Gulf War." in Taken by Storm: The Media, Public Opinion, and U.S. Foreign Policy in the Gulf War . ed. W. Lance Bennett and David L. Paletz. Chicago: University of Chicago Press. p.186-209. Extensive research has been conducted on the relation between public opinion and the mass media. The two are so incredibly positively correlated that statistically it is obvious that public opinion is heavily effected by the media. What is slightly less clear is weather or not the content of the media has much of an impact as compared to the shear volume of news coverage itself. What seems clear is that American’s don’t truly do their own thinking anymore. On the whole, we don’t look up primary sources, bear witness to actual events, or interview those on the front lines. Instead we let the journalists of the world do their job and take care of all of this for us. The members of the media, in writing their newspaper articles and talk show monologues, lay out what opinions are possible to possess. If they all agree on an issue, the public has no way to substantiate a converse claim, and will generally follow suit and agree. If the media portrays controversy, the American public will follow suit and divide itself along party lines. Moreover, if the media chooses not to portray an event, or provide coverage on an issue,
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Essay 2 Public opinion and mass media coverage - Govt 100,...

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