Class 03 Outline

Class 03 Outline - CS162 P RESIDENTIAL C OMMUNICATION Tim...

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Unformatted text preview: CS162: P RESIDENTIAL C OMMUNICATION Tim Groeling ([email protected] ) Class 3: Newspapers and Radio Please turn off your cell phone ringers Announcements No Sally. She’ll be responding to e-mailed Q’s from your list. Romney is going all out for Michigan. Interesting to see Reps go all-out for speciFc states. Primary election calendar: http://www.washingtonpost.com/wp-srv/ politics/interactives/campaign08/primaries/ primary-calendar.html Impressions from last night’s debate? Systematic and consistent imagemaking of “Tippecanoe and Tyler, too” Humble origins weren’t accurate, and military victory was mixed (health problems were serious) Log cabins, cider (hard) and farm. Image-based campaigns Prior to 1840s, norm was candidates could only deliver apolitical speeches (or send messages through their actions) WH Harrison did a round of speeches in 1840 rebutting claims that he was sickly (before dying almost immediately after the inaugural) Fake humility; targeted messages Pseudo-events abounded (log cabins, parades, cider, coonskin caps, Daniel Webster camping with the Green Mountain Boys, etc) Seeking the OfFce... Lincoln didn’t make any set or impromptu speeches in his presidential run, nor write public letters Contrast to his active speaking when running for Senate before Apparently thought it would be unseemly to vote, and even when he did, he tore off the presidential portion of the ballot. Opponent Douglas did speak out (blaming urgency of slavery and union crisis) Still, not “Grasping” by Candidate Douglas, William Jennings Bryan, and Woodrow Wilson really did most to break down taboo against “active” campaigning William McKinley spent most of the election on his front porch in Ohio Crowds and speakers would come to him and present opportunity for response Over 100 days in 1896, Bryan reportedly made 600 speeches in 27 states to over 5,000,000 people. Getting the Word Out More On Newspapers Penny Press: Mass advertising and high fxed costs oF putting out a paper meant papers had an incentive to maximize their circulation....
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This note was uploaded on 03/05/2008 for the course COMM 162 taught by Professor Groeling during the Spring '08 term at UCLA.

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Class 03 Outline - CS162 P RESIDENTIAL C OMMUNICATION Tim...

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