Take Test- Exam 2 – ROSTER-2016-FALL-PULLM-MKTG-360-3647...

Take Test- Exam 2 – ROSTER-2016-FALL-PULLM-MKTG-360-3647...

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11/10/2016 Take Test: Exam 2 – ROSTER-2016-FALL-PULLM-MKTG-360-3647... https://learn.wsu.edu/webapps/assessment/take/launch.jsp?course_assessment_id=_70498_1&course_id=_120259_1&content_id=_1703108_1&step=null 1/10 Content Take Test: Exam 2 H Take Test: Exam 2 Test Information Description Instructions Timed Test This test has a time limit of 1 hour and 15 minutes.This test will save and submit automatically when the time expires. Warnings appear when half the time , 5 minutes , 1 minute , and 30 seconds remain. Multiple Attempts Not allowed. This test can only be taken once. Force Completion This test can be saved and resumed at any point until time has expired. The timer will continue to run if you leave the test. Question Completion Status: Save All Answers Save and Submit Lays makes many variations of potato chips. A few years back they purchased the Vitamin Water brand, thereby adding a new product category of vitamin-enhanced waters because they had not previously offered a product in this category. By adding this product, Lays is: Widening their product line Deepening their product mix Deepening their product line Widening their product mix QUESTION 1 6.25 points Saved QUESTION 2 6.25 points Saved ? My Institution Remaining Time: 05 minutes, 29 seconds. Christina Cheung 2
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11/10/2016 Take Test: Exam 2 – ROSTER-2016-FALL-PULLM-MKTG-360-3647... https://learn.wsu.edu/webapps/assessment/take/launch.jsp?course_assessment_id=_70498_1&course_id=_120259_1&content_id=_1703108_1&step=null 2/10 Lisa has decided to try a new Microsoft software and discovers that it increases her productivity at work. Therefore, she has decided to continue subscribing to the software. Lisa has just passed through which stage of the traditional adoption process? Adoption Evaluation Decision Long term brand loyalty The decisions a manufacturer makes to effectively and efficiently move its products to the customer involves: Channel strategy Channel seams Distribution areas Distribution vehicles QUESTION 3 6.25 points Saved In class, we discussed how to move a company from being product focused to being service focused. According to our discussion, the FIRST step is to... Figure out what it is that the product focused company actually sells. Figure out if there is a way to make the product that the company sells separable. Figure out what the product focused company's competitors are doing. Understand the product focused company's strengths and weaknesses. QUESTION 4 6.25 points Saved When a researcher uses a sample where the subjects are selected because of some characteristic that the researcher has judged to be present, the researcher is using: A purposive sample QUESTION 5 6.25 points Saved
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11/10/2016 Take Test: Exam 2 – ROSTER-2016-FALL-PULLM-MKTG-360-3647... https://learn.wsu.edu/webapps/assessment/take/launch.jsp?course_assessment_id=_70498_1&course_id=_120259_1&content_id=_1703108_1&step=null 3/10 A cluster sample A snowball sample A quota sample Procter & Gamble makes many brands of shampoos, none of which include the Procter & Gamble name. These shampoos are sold in virtually all grocery stores in the U.S. In this example, Procter
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