business final review

business final review - Chapter 10 Human resource planning...

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Chapter 10 Human resource planning Forecast human resource demand Forecast human resource supply Replacement chart Skills inventory Matching supply with demand Attrition Early retirement Lay off Fire Job analysis (determine elements and requirements) Job description (what you do) Job specification (qualifications) Job evaluation (method for promotion) Recruiting External Internal Selection Application Employment tests Interviews References Assessment centers Orientation Compensation Wage level Wage survey Wage structure Job evaluation Individual wages Comparable worth Hourly wage Salary Commitions Incetive payments Gain sharing Merit pay Lump sum increases Profit sharing Benefits Pay for time not worked Insurance Retirement Workers compensation Unemployment Flexible benefit plans Training and development Employee training Management development Analysis of training needs Training/development methods On the job Simulation Classroom Conference Role playing Evaluation Performance appraisal Objective methods Judgmental methods Rating scales Performance feedback Tell and sell Tell and listen Problem solving 360 degree evaluation Cultural diversity Advantages: Cost Resource acquisition Marketing edge Flexibility Creativity Problem solving Bilingual skills
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Chapter 13 Marketing utilities Form Place Time Possession Marketing concept Assess consumer needs Develop good to satisfy needs Customer satisfaction profit Evolution Product orientation Sales orientation Customer orientation Relationship marketing Markets Consumer Business2business Producer Reseller Governmental Institutional Marketing strategy Undifferentiated approach Market segmentation Concentrated Differentiated Creating a marketing mix Controllable elements Product Price Placement Promotion External forces Economic Socio cultural Political Competitive Legal Technological Marketing plan Summary Environmental analysis Strengths/weaknesses Opportunities/threats Objectives Strategies Implementation Evaluation Sales forecast Executive judgements Surveys Time series Market test Correlation Marketing information Marketing information system Internal External Marketing research Define problem Preliminary investigation Plan research Gather facts Interpret information Reach conclusion Technological sources Databases Internet Online info services Consumer buying behavior
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Consumer income Personal income Disposable income Discretionary income Major marketing functions Exchange Buying Selling Physical distribution Transporting Storing Facilitating functions Financing Standardizing Risk taking Gathering market info Chapter 14 Product Good Service Consumer product Convinience product Shopping product Specialty product Business product Raw material Major equipment Accessory equiment Compnent part Process material Supply Business service Product life cycle Introduction Growth Maturity Decline Product line – similar products Product mix – all products Width – number of lines Depth – # of products in line Broad vs. narrow
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business final review - Chapter 10 Human resource planning...

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