marketing project - Running head MARKETING PROJECT 1...

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Running head: MARKETING PROJECT 1 MARKETING PROJECT Name Institutional Affiliation
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MARKETING PROJECT 2 Marketing Project Ethical issues involved in marketing to the customer Transparency When marketing any product or services to a customer, it is important to be transparent to the customer. The customer should be informed everything entirely there is to know about the product or services. Transparency means that no detail is withheld from the customers. This means that the customer should be given both the good part of the product and the side effects if any. For example, if a marketer is marketing beer to a customer, he or she should give reasons why that beer is better than any other beer but also tell the client of its side effects such as excess consumption could be harmful to one’s health. Transparency also means that any question the customer raises should be answered truthfully. Honesty Honesty is all about being truthful. It is important for a customer to hear the truth about the products and services that the marketer is marketing. There should be times where the marketer lies to the customer concerning the products and services all because they want to make sales at the end of it all. Being untruthful could have severe consequences for the clients who go to buy products with the wrong information. It is, therefore, important for honesty to be embraced while marketing to the customer. Autonomy This is the freedom to act or function independently. It is ethical to allow a customer to make their independent decisions after marketing to them. While marketing to a customer, it is
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MARKETING PROJECT 3 only ethical that the client should make independent decisions on the product or services without being forced into it.
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