ba 340 wk 9 - When asking employees what the brand stands...

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When asking employees what the brand stands for and if they care, isn’t it likely they will answer just to please their supervisors? Is it possible that engaging in big innovations in order to create customer “must haves” can lead away from a brand’s original mission and eventually hurt their production/ popularity? A). 5 (Red) partner brands Coca-Cola -Sincerity Being arguably the biggest soft drink corporation, and having the company colors/ logo red, Coke is a great fit for the (Red) campaign. Not only does the popularity of their drink(s) bring a wide variety of customers, the company also employs more than 70,000 people in Africa where Aids is most prevalent. Beats by Dre -Excitement Like Coca-Cola, right off the bat Beats by Dre seems like a great fit for the (Red) campaign because the logo and company colors are Red. Also, the main product that contributes to the campaign with every purchase are a very stylish edition of their headphones. Having Beats as a partner, the (Red)
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