ba 340 wk 8 - How can a survey have no bias if different...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
How can a survey have no bias if different wordings of a question create their own biases? In order for companies to get the best results from a survey, it is suggested questions are kept simple. But if a company is looking for sophisticated or specific answers, how will a simple/ broad question help them achieve that? 1) Customers might be disturbed by what target is doing because they feel like the company doesn’t actually care about the customers themselves, but instead they just want to know if the customer is in a so-called “buying mood” so they can squeeze a few dollars out of them. In comparison, Google ads that come up after a search isn’t nearly as personal as a company knowing specifics about credit cards, job history, ethnicity, etc. 2) Willing Not Willing Name Address Income Personal Situations Interests Age Area I live Ethnicity 3) Element Details Primary Vehicle Year 2000 Primary Vehicle Make Dodge Primary Vehicle Model INTREPID Auto Policy Renewal Month August Element Details Date of Birth 00/00/1995 Gender Male
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern