ba 340 wk 10 - When brands try to lure customers in and...

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When brands try to lure customers in and keep customers loyal with emotional strategies, is it dangerous that the first bad experience will keep the customer from ever coming back? If companies go through the trouble of working one-on-one with their customers to express their deepest feelings, is it sufficient enough to change a company’s style off of a handful of customers? How many customers would it take to ensure major changes would be successful/ profitable? Early Adopter Exercise Here are the early adopter benefits: 1) Heightened sensory experience (tactile, visual...) -Cinepolis Luxury Cinemas 2) Stand out in a crowd -Shelfies (outrageous clothing) 3) Novelty as entertainment -Barry Herman Entertainment 4) Sociability (being social) -Nike FuelBand 5) Marker of elite status -Ferrari 458 Spider 6) "Being early” - or first - with status symbols -Supreme Clothing 7) Enhanced productivity to save time -John Deere Zero-Turn Riding Lawn Mower 8) Ease of use to ensure correctness (fewer errors) -Kenmore Digital Rice Cooker 9) Optimize performance to be more competitive -Redline Athletic Training Facilities 10) Enhanced personal security/protection -LifeLock (ID theft) 11) Enhanced physical safety -DonJoy Performance (braces) 12) Information as entertainment
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