Business Economics - Session 3.pdf - Business Economics...

Business Economics applied to
the creative sectors
Institut Français de la Mode
BSc in Management for Fashion & Creative Industries
Franck Delpal

Key takeaways of the 2
nd
session
• Complementary visions on the reasons why companies exist, have a specific perimeter
and evolve
• The notion of business models
• The diversity of stakeholders within the fashion sector with different approaches in
terms of value creation / value capture
• A diversity of performances within the same business sector (“winners” vs “losers”)
and its possible explanations

The chains ’ model : keys of success
R esources &
C ompetencies
V alue
proposition
Volume &
Structure of
revenues
O rganization
(internal and
external)
Volume &
Structure of
costs
Profits
Clear brand universe
More collections, more
creative propositions
Price competitiveness
Transmission of current trends
Merchandising and
scenography
Economies of scale thanks to
volumes
Agile management thanks to
data collection during all
the logistic process
(upstream and downstream)

A questionable model?
R esources &
C ompetencies
V alue
proposition
Volume &
Structure of
revenues
O rganization
(internal and
external)
Volume &
Structure of
costs
Profits

Key components of the premium /
affordable luxury model
A value proposition inspired by luxury
Product
Image
&
Communication
Service
Retail Fast cycles
IT
&
Organization
A back-office inspired by mass market