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2007-05-13 COMM Final outline

2007-05-13 COMM Final outline - I Chapter 11 Public...

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I. Chapter 11 - Public Speaking: Planning and Presenting the Message A. Public Communication involves a transaction between a speaker and an audience. B. The Listenable Speech i. Listenable Speech is one that is received and understood by listeners ii. Listenable Speech must be well prepared… C. Preparing a Speech: An Overview i. 8 steps for preparing a speech D. Parameters of Public Speaking i. Speech Participants are the speaker and the members of the audience. ii. Speaking Setting encompasses where the speech is given, time limit, when the presentation is made, and the attitude of the audience iii. Purpose of the Speech centers on the speaker’s expected outcomes for the presentation. iv. Analyze the three parameters in three stages 1. Prior to the Speech Analysis 2. Process of the speech analysis 3. Post speech Analysis E. Ethics of Public Speaking i. An ethical speaker, “speaks with sincerity, presents the truth as he or she understands it, gives credit to sources, etc…” ii. Two specific areas of ethical concern in public speaking are plagiarism and fabrication. 1. Plagiarism a. Plagiarism occurs when a speaker uses the ideas or words of others as his or her own without giving credit to the originator of the material 2. Fabrication a. Fabrication is making up information or guessing at information and making it appear as being true. F. Prior to the Speech Analysis i. Audience Analysis consists of assessing the demographic, psychographic, and rhetorographic characteristics of your prospective listeners. 1. Demographics – your listener’s characteristics based on their descriptions and backgrounds-include age, gender, religion, ethnicity, education, occupation, and race. 2. Psychographics –audience’s attitudes and beliefs a. Attitudes-predispositions that your listeners bring to the event. (towards you, towards the event, towards the subject…) b. Conservative/Liberal – listeners may have predisposition based on alignment c. Political Affiliation 3. Rhetorographics – The place, time limit, time of day, and emotional climate for the speech. 4. Applying the Prior Analysis a. Topic Selection – Respect to demo, psycho, and rhetoro-graphics b. Language Selection – difference in vocabulary, dialect etc…
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c. Statement of Central Idea – Specifically what the speaker aims to communicate. “Defines the subject and develops the criteria by which to evaluate the material to be included in the speech. i. “Goal of the Speech” – to inform or persuade ii. “Topic of the Speech” – the subject stated clearly iii. “Method of Development” – encompasses how you plan to approach the presentation. G. Process of the Speech Analysis i. Speakers frequently need to adjust the materials as they present (Clinton Anecdote) ii. Nonverbal cues of attentiveness or agreement, boredom or hostility, etc… H. Post-Speech Analysis i. Enables you to determine how a speech affected the audience, which gains you useful information for preparing and presenting future speeches.
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2007-05-13 COMM Final outline - I Chapter 11 Public...

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