2007-09-18 BMGT Ice-Fili case

BMGT - Alan VanToai BMGT298F Section 0701 Case Study Ici-Fili Doing Business in Russia The Russian ice cream industry differs from the U.S ice

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Alan VanToai BMGT298F Section 0701 Case Study: Ici-Fili Doing Business in Russia The Russian ice cream industry differs from the U.S. ice cream industry in many respects. Going back to 2001, Americans consumed 16kg of ice cream per capita, trumping the Russian’s 2.5kg of ice cream per capita. This was due in part by the fact that in Russia, ice cream was usually consumed as an on-the-go snack in small 1 serving containers as opposed to in the United States where over a third of the $20 billion U.S. ice cream market was from in-home consumption. Also, Russian ice cream manufacturers typically produced ice cream with 15% milk fat with natural ingredients and no preservatives. In contrast, western ice cream usually contained about 10% milk fat which usually made for sweeter and less aerated ice cream products. In regards to ice cream products, U.S. manufacturers offered literally hundreds more different types of ice cream products than their Russian counterparts. Predominantly in vanilla and chocolate
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This note was uploaded on 05/14/2008 for the course BMGT 298 taught by Professor Grimm during the Fall '08 term at Maryland.

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BMGT - Alan VanToai BMGT298F Section 0701 Case Study Ici-Fili Doing Business in Russia The Russian ice cream industry differs from the U.S ice

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