2007-03-10 Customer Service ppt

2007-03-10 Customer Service ppt - successful enterprise •...

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Customer Service
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Definition The communication and interaction between a business and a client or customer before, during, and after a transaction Major factor in a customer’s impression and satisfaction with a service or product.
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“The willingness [of a customer] to refer a business is a measure of customer loyalty plus you save money on advertising” -Janet Wagner, University of Maryland
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Entrepreneurs must strive for Customer Satisfaction if they want to continue as a
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Unformatted text preview: successful enterprise. • “Pay close attention to your customers. They’re the ones that will drive your future growth.”-BusinessWire Customer Service • Defining characteristic of a small business is it’s limited resources • Customer Service will facilitate customer loyalty and word of mouth marketing • In order to grow into a successful, stable enterprise, a small business must not overlook Customer Service....
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This note was uploaded on 05/14/2008 for the course BMGT 198 taught by Professor Turner during the Spring '07 term at Maryland.

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2007-03-10 Customer Service ppt - successful enterprise •...

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