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Unformatted text preview: Product Market Pair Market: M.S. - Market Segmentation B2C or B2B T.M. - Target Market C.B. - Product Differentiation Branding Positioning Branding Simple: words, letters, sounds, or symbols that identify various competitors' products Complex: creation of an identity/persona that distinguishes your products in the minds of target customers in ways important to them....
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- Fall '08