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Unformatted text preview: Make Customers Aware Entice People to Buy Make the Product Available Assure Satisfaction Manage Relationships with Customers Marketing Environment Political and regulatory Economic Competitive Technological Social and cultural Marketing Concept Find out what customers need Develop product to meet those needs Engage the whole company in efforts to satisfy customers Achieve company goals (make a profit) Marketing Strategy Select your target market Develop your marketing mix...
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- Fall '08