Finney 1Reagan FinneyThomas J. StauffacherBUS 3501 Management PrinciplesMarch 4, 2021Global BusinessThe four primary attitudes toward global business are: parochialism, having anethnocentric attitude, having a polycentric attitude, and lastly, having a geocentric attitude.Parochialism is defined as viewing the world solely through one’s own eyes and perspective.People with this business outlook cannot recognize that others have different ways of livingand working. This thought process is a significant barrier for global business becausecompanies can fall into the trap of ignoring others’ values and customs and even applying anattitude of “ours is better than yours” to a foreign culture. This process can hinder thatcompany when trying to compete globally with companies who are working towardsunderstanding foreign customs and market differences.Next, an ethnocentric mentality is analogous to parochialism in that it is based on theidea that the best job methods and activities come from one's land. An ethnocentric person orbusiness tends to judge everything based on their predefined values and compare otherlifeways with their own. While companies wish to shy away from this ideology, manyconsumers agree with the attitude of ethnocentrism.
