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Trajectory MarketingMRKT 310 Principles of Marketing Week 8Writing Assignment December 13, 2015
1.B2B Marketing: Wells Fargo can be classified ed under two types of B2B markets. Thosemarkets are the derived demand and the joint demand.The derived demand is de-mand that springs from a source other than the primary type of buyer of a product. For exam-ple, if Wells Fargo is surrounded by 3 major colleges in an a high priority area, that rake in anywhere from 8,000 students or more the demand for beginners credit if not already estab-lished could be very high. So obtaining new members for accounts and credit cards would bevery successful in that type of area. Joint demand however, occurs when the demand for one product increases the demand for another. So in this case for college credit cards, when one friend gets a line of credit another friend would like to know how. It’s affirmative marketing. The referral method has always been an successful and trustworthy method, because, it