IntroductionIn Seattle, Washington, Starbucks opened its first coffee shop. In 1990, Starbucks built a newroasting facility and expanded its Seattle headquarters. In the 1990s, Starbucks opened 60 retaillocations in the UK. Starbucks had 3500 locations worldwide as of the year 2000. Due to itsbusiness strategy, coffee is one of the industries in the world that is expanding quickly. 49% ofAmericans who are 18 years of age and older consume coffee every day, according to thenational coffee organisation. At the end of the 1990s, the coffee industry was at its height ofpopularity. Starbucks shares its specialty coffee with customers while concentrating on consumerhabits.Strategy to InternationaliseThere are four types of international strategies●International,●Multi-domestic,●Transnational●Global.When a company is focused on imports and exports and the majority of operations are kept in thehome country, this is referred to as having an international strategy. In contrast, a multi-domesticapproach is when a company uses a totally separate set of sales, production, and marketingtactics depending on the particular companies they are working in. Small country-specific brandsexist in place of a single global brand. Nestle Corporation is one of the most well-knowninstances of a multi-domestic strategy. On the other side, a transnational strategy describes whena company maintains additional international operations and corporate assets in addition to itsconcentrated operations in a single nation. According to this theory, any brand's level of globalintegration and local response is reflected in its transnational strategy (Smartling, 2022).The Internationalization plan appears to be the most suitable for Starbucks entering Pakistan,according to the many internationalisation techniques. This approach is among those thatStarbucks has most commonly adopted in prior internationalisation projects and carries thelowest chance of business failure.
