Running head: 2.3 - END OF MODULE REVIEW12.3 - End of Module ReviewEmbry-Riddle Aeronautical UniversityManagement of the Multicultural WorkforceMGMT 427August 17, 2016
2.3 - END OF MODULE REVIEW22.3 - End of Module Review1.List and briefly describe Kluckhohn and Strodtbeck’s five dominant value-orientations. Then give an example of the relevance of each for an international aviation business.According to Ferraro & Briody (2016), Kluckhohn and Strodtbeck discussed five problems that all cultures face and must somehow overcome.Human nature orientation. Here it is asked what the nature of the human race is. Are people good, evil, or a combination of both?Man-nature orientation. Here humanities relation to nature is discussed. Whether it be if a man should dominate and control nature, live in harmony with nature, or understand that nature is driven by forces that we cannot control and whatever happens, happens.Time orientation. Where does a culture look for the most important moments in time, back to the past, in the present, or forward to the future?Activity orientation. Here do people value what a person has accomplished in their life or do they value them for the person that they are?Relational orientation. What is the human relationship to other humans? Is the individual person more important than the group, family, community, society, or humanity itself (p. 31-32)?These orientations play a part in the airline industry also. When it comes to the human nature orientation airlines need to look at how they are perceived in the public eye. It could be that they have the customer’s needs in mind when making changes or it could also be looked at as the airline is trying to make more money and be greedy.
2.3 - END OF MODULE REVIEW3With man-nature airlines can be looked at as trying to be harmonious with nature and be a more green industry. They can also be looked at as an industry where huge aircraft pollute the skies and consume vast quantities of jet fuel. When it comes to time airlines need to be mindful of the past and learn from mistakes made there and be proud of the accomplishments of that time. In the present airlines need to have the customer in mind and provide on-time flights. When it comes to activity orientation from within do they value the company’s accomplishments or the traits that make up the company? Last, there is the relational orientation where the airlines need to look