Video case 13 - Washburn Guitars

Video case 13 - Washburn Guitars - 1.(a)(b) First-time...

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1.  What factors are most likely to affect the demand for the lines of Washburn guitars  (a) bought by a first-time guitar buyer and (b) bought by a sophisticated musician who  wants a signature model? First-time guitar buyers demand factors: 1. Price 2. Features of the guitar (acoustic vs electric) [McQ16] 3. Types of strings [isr13] 4. Availability of strap buttons [isr13] Sophisticated musicians demand factors: 1. Type of wood the guitar is made of [McQ161] 2. “Acoustic Guitar Body Styles”[McQ161] 3. Quality of built[McQ161] 4. The clarity of sound and the appearance of the guitar[isr13] 5. Uniqueness of the guitar [Cra14] 2.  For Washburn, what are examples of (a) shifting the demand curve to the right to get  a higher price for a guitar line (movement of the demand curve) and (b) pricing  decisions involving moving along a demand curve? ( a) Shifting in the demand curve (movement of the curve) occurs when: (1)
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