Marketing strategy of Skoda and Volkswagen - 3. Marketing...

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3. Marketing strategy ofSkodaand Volkswagen
SKODA MARKET STRATEGY.Set up of strategic partnerships with suppliers and distributorsLoyal customer base by providing good servicing,Expanding customer base by a wide range of attractive features with itsproducts,Reinforce to improve current position,Development markets in eastern Europe and Asia,Continue to upgrade production technologies and processes,Taking care of existing customers as well as targeting the new one customersby launching new advanced cars in sense of design and facilities likeRoomster and 2nd generation Skoda Octavia.
VOKSWAGEN MARKET STRATEGY.Emphasis on consumer needs wantsCompany first determines customers needs and wantsand then decides out how to deliver a product tosatisfy these wantsManagement is profit orientedPlanning is long-run-oriented in today’s products andterms of new products, tomorrow’s markets andfuture growth

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Term
Fall
Professor
JIM
Tags
Marketing, Skoda, koda Auto, Skoda Octavia

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