Advertising and Public Relations (2) - Advertising and...

Advertising and Public Relations
Alison Pople

Lecture Outline

Definitions of Advertising

What’s happening in Adland?

Top brands and advertisers

Components of Advertising

Definitions of Public Relations

What’s happening in PRland?

Public Relations Tasks

Top 10 Christmas ads 2012

Marks and Spencer Christmas ad 2013

Advertising

Advertising is a paid form of persuasive
communication that uses mass and interactive
media to reach broad audiences in order to
connect an identified sponsor with buyers (a
target audience), provide information about
products (goods, services and ideas) and
interpret product features in terms of a
customer’s needs and wants
(Pople & Turnbull, 2012, 5)

Advertising

Advertising is hard-hitting and powerful … it’s
boring and ineffective … enormously creative
and entertaining … and it can be simply
annoying
(Seminik, Allen, O’Guinn & Kaufmann, 2012, 10)

What’s happening in Adland?

Heineken launches James Bond-inspired campa
ign | Advertising news | Campaign

Tony Kaye to break world record shooting 175 ads in
one day

Sky launches 50 years of Bond offensive

Rolling Stones 50
th
Anniversary album is being
promoted featuring a virtual gorilla hanging from Big
Ben

Campaign Magazine - Top Christmas ads 2013

Top 20 Coolest Brands

iPhone

Aston Martin

Apple

iPod

Nintendo

YouTube

Blackberry

Google

Bang & Olufsen

Playstation 3

Xbox

Tate Modern

Dom Perignon

Virgin Atlantic

Ferrari

Sony

Mini

Vivienne Westwood

Rolex

BBC iPlayer
Source:

Top 20 Advertisers 2011