Advertising and Public Relations (2) - Advertising and...

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Advertising and Public RelationsAlison Pople
Lecture OutlineDefinitions of AdvertisingWhat’s happening in Adland?Top brands and advertisersComponents of AdvertisingDefinitions of Public RelationsWhat’s happening in PRland?Public Relations TasksTop 10 Christmas ads 2012Marks and Spencer Christmas ad 2013
AdvertisingAdvertising is a paid form of persuasivecommunication that uses mass and interactivemedia to reach broad audiences in order toconnect an identified sponsorwith buyers (atarget audience), provide informationaboutproducts (goods, services and ideas) andinterpret product features in terms of acustomer’s needs and wants(Pople & Turnbull, 2012, 5)
AdvertisingAdvertising is hard-hitting and powerful… it’sboring and ineffective… enormously creativeand entertaining… and it can be simplyannoying(Seminik, Allen, O’Guinn & Kaufmann, 2012, 10)
What’s happening in Adland?Heineken launches James Bond-inspired campaign | Advertising news | CampaignTony Kaye to break world record shooting 175 ads inone daySky launches 50 years of Bond offensiveRolling Stones 50thAnniversary album is beingpromoted featuring a virtual gorilla hanging from BigBenCampaign Magazine - Top Christmas ads 2013
Top 20 Coolest BrandsiPhoneAston MartinAppleiPodNintendoYouTubeBlackberryGoogleBang & OlufsenPlaystation 3XboxTate ModernDom PerignonVirgin AtlanticFerrariSonyMiniVivienne WestwoodRolexBBC iPlayerSource:
Top 20 Advertisers 2011

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Term
Fall
Professor
JIM
Tags
Public Relations, Advertising, Public Relations Tasks

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