A3 - A3: Consumer Behavior Goal: To explore how consumers...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
1 A3: Consumer Behavior Goal : To explore how consumers decide what brand/product to buy in various categories. Key Points: - Key dates: Oct 11 th , Oct 18 th (Group meets), Oct 23 rd at 2.15 pm (Submission deadline) - One submission per group. - Only staples please as otherwise some pages may be lost. Sequence of Tasks S. No Task Individual/Group To be completed by 1. Each member chooses a product Group Oct 11 th 2. Complete consumer interviews Individual Oct 17 th 3. Analyze responses and answer questions Group Oct 18 th 4. Prepare & Submit A3 Group Oct 23 rd 1. Group Task: Product choice Each member chooses a product category from one of the following: o Frozen dinner/entree o Athletic equipment other than apparel o Footwear o Electrical appliance o China, crystal, or silverware o If you choose something else, please check with me first before proceeding further. Ensure categories do not overlap across group members. 2.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 05/05/2008 for the course BUSINESS 91.202 taught by Professor Jain during the Spring '08 term at Fitchburg.

Page1 / 2

A3 - A3: Consumer Behavior Goal: To explore how consumers...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online