Marketing-Management ----done

Marketing-Management ----done - Amity Campus Uttar Pradesh...

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Amity Campus Uttar Pradesh India 201303 ASSIGNMENTS PROGRAM: DBM Subject Name : Study COUNTRY : Roll Number (Reg.No.) : Student Name : INSTRUCTIONS a) Students are required to submit all three assignment sets. ASSIGNMENT DETAILS MARKS Assignment A Five Subjective Questions 10 Assignment B Three Subjective Questions + Case Study 10 Assignment C Objective or one line Questions 10 b) Total weightage given to these assignments is 30%. OR 30 Marks c) All assignments are to be completed as typed in word/pdf. d) All questions are required to be attempted. e) All the three assignments are to be completed by due dates and need to be submitted for evaluation by Amity University. f) The students have to attached a scan signature in the form. Signature : _________________________________ Date : _________________________________ ( √ ) Tick mark in front of the assignments submitted Assignment ‘A’ Assignment ‘B’ Assignment ‘C’
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Assignment – A Q 1. Define marketing. Distinguish between Selling and Marketing. What are four components of marketing explain? Ans. The term marketing has been defined as a social and managerial process by which individuals and groups acquire what they desire through exchanging and creating products and values with others. It starts with factory, focuses on company’s existing products and calls for heavy selling and promotion to obtain profitable sales. Selling is inside- out perspective. Marketing is outside- in perspective. Marketing of any commodity or product starts with well-defined target group having a desire for that commodity or product, co-ordinates all the marketing activities affecting customers, and makes profits by ensuring customer satisfaction. Companies produce what consumer want and thus satisfying consumers and making profits. Marketing mix is one of the major concepts in modern marketing. Four components of marketing mix are as under: 1) PRODUCT: Product means any goods or services or a combination of both which the company offers to market/ target market. While defining product as a feature of marketing mix company defines a) Product Variety b) Quality c) Design d) Features e) Brand Name f) Packaging g) Sizes h) Services i) Warranty j) Returns etc
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2) PRICE: Price may be defined as a amount of money incurred which the consumers have to pay to obtain the product following components must be taken into consideration while fixing the price: a) List Price b) Discounts c) Allowances d) Payment Period
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