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discussion board 5 2 - Discussion Board 5 Willie F Warren...

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Discussion Board 5 Willie F Warren Applied Managerial Marketing (MKTG630-1603B-02) Colorado Technical University Professor: Dr. Perry Haan September 10, 2016 Measure to determine whether or not your new product plan for MM is a success To determine whether or not the new product plan is successful or not, MM will divide our marketing traffic into subgroups or channels. The amount and worth of the possible market: Market amounts are computed by distinguishing the target market/consumers that are numerous. The tendency of that consumer to buy the product: This factor will help to look for the consumer's tendency to buy the product and who will be the early adopters in case of a new differentiating product. The marketing team will try to look at the different viewpoints/issues which are drawing the consumers and what encourages them to buy the product in case the marketing plan is a success. The price range that the market will be ready to pay: The price what a consumer is ready to pay the product is what will essentially determine the success of the product and which will lead to escalation in the profits. We need to look for a price range which can get the best out of the company's profits and also increase the market share.
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