Advanced Marketing unit VIII - Running Head ATHLETIC...

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Running Head: ATHLETIC SUPREME Athletic Supreme Unit VIII Wesley Cooper Advanced Marketing Columbia Southern University 1
ATHLETIC SUPREME Marketing Metrics Sales from new Product : This metric assess your sales by product or service. This tells you exactly what's selling and what's not. Armed with this information, the most effective and simple advice is to spend more time promoting what's already selling and less time on what isn't. Tracking this metric over time is very important. Declines in the sales of certain products might mean new product versions are required. Conversely, an ongoing increase in a product's sales can help you forecast demand and make sure you maintain the appropriate inventory levels ( Kotler, P., & Keller, K. L., 2012). AT athletic Supreme we will compare sales from a new product month to month and quarter to quarter. This will tell us if the sales are improving and by how much. If they are improving consistently in one area, then more of our efforts to support those sales will be directed in that area. If sales are lacking in a product line, then not a lot of time and money will be allocated for that specific line. It is Athletic Supremes goal to increase sales by 5- 10% each quarter for a new product line for the first three years.

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