final exam - Cumulative Review Theorist Key Concepts View...

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Cumulative Review: Theorist, Key Concepts. View of Rhetoric 5 Canons of Rhetoric : 1. Invention 2. Disposition 3. Elocution (finding most effective language) 4. Delivery 5. Memory (lost canon) Three Style of Oratory: 1. Low – unornamented 2. Middle – ornamented 3. Grand – not necessarily ornamented but deeper, larger, fuller and more transcendent Georgias (Sophist): - Rhetoric is an ornamentation of words, words carry the power to move, excite, persuade Plato : - “virtue is knowledge”. Rhetoric is unnecessary to the person who professes truth Aristotle : - Rhetoric: “The ability to find in any given situation the available means of persuasion. “ Three Artistic Appeals: 1. Ethos (values) 2. Pathos (emotions) 3. Logos (logic) Three types of Oratory: 1. Forensic: facts, truths in judicial setting 2. Epideictic: value claims assign praise or blame in ceremonial setting 3. Deliberative: policy assertions in legislative setting Cicero - (106-43BCE) & New Rhetorical Tradition (wrote De Oratore & De Inventione ) Quintilian - (35-96) as the Final Study and Proof of Educated Man Longinus -
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