You Be the VC 2 - NatureBox - Amy Hall ENTR310 You Be the VC#2 FIRM NatureBox PART 1 THREE QUESTIONS TO ASK Question 1 Who decides on what goes into

You Be the VC 2 - NatureBox - Amy Hall ENTR310 You Be the...

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Amy Hall ENTR310 You Be the VC #2 FIRM: NatureBox PART 1: THREE QUESTIONS TO ASK Question 1: Who decides on what goes into each box, which snacks to choose and from where, etc.? I would ask this question because it seems very important for the growth of the business to be constantly sourcing quality items and changing the items in each box. People will not stay subscribers for very long if they are bored with what they are getting. I would want an answer somewhere on the lines of having focus groups, brainstorming teams, customer submissions, and research teams being able to come up with new and better snack mixes and suppliers to keep the boxes exciting and grab the customers’ attentions. This would seem to me to be of absolute necessity for any type of subscription-type service product. After reading the chapter, I realized that while the above can be used for starting new businesses, it is also important to
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  • Spring '14
  • DavidL.Dahl
  • Want, Meal, Snack food, snacks verses adults

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