Midterm Review - Midterm Review ID's(definition...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Midterm Review ID’s (definition, significance, examples) Psychographics : Like demographics, is a system to find out what kinds of people are watching what kinds of programming. Psychographics is much more complex and specific that demographics which only focuses on sex, age, race. Criteria for segmenting consumers by lifestyle, attitudes, beliefs, values, personality, buying motives, and/or extent of product usage. o Examples: would be a program aimed towards a certain religion, or maybe even political stance. “Oprah” or “Daily Show” could be examples that cater to certain psychographics Niche Audience : 1980s, during avent of cable, networks construct notion of appealing to specific demographic, particular product for particular group, sponssorhhip became a matching exercise for sponsors, stations, and networks Narrowcasting: 1980s, during the advent of cable, when networks began to devote their programming to niche audiences. This is when entire networks would appeal only to a very specific demographic. (better #s over bigger #s) o Significance: forced sponsors to match up with particular stations/networks, and also fragmented audiences. o Examples: MTV or Cartoon Network; appeal to certain demographics and at times purposefully turn away unwanted viewers Dominant Ideology : Common set of beliefs or principles that the majority of a society or group shares. What the media represents; benefits rich, powerful (ideas on race, class, ethnicity, sexuality) o Significance: This ideology may either influence the content of the programming or even dictate particular readings of the text. o Examples: “Leave it to Beaver” or even “Extreme-Makeover Home Edition.” Dream of suburbia, upper-middle class w/ two kids Convergence : Age where TV has been converged (yielded into the same) with many other forms of media, including DVDs and Internet. o Significance: sphere of influence of media is greatly expanding. o Example: After viewing “Lost” on television, a fan can purchase the DVD, watch it on his/her iPod, or even view clips on the Internet. Dominant reading : When the viewer fully shares the text’s code, believes and absorbs all the values and ideas put forth. Total believability.
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern