How did advertising affect Americans’ purchases from the1950’ s-1960’s?
Andrianna Kaimis 0010820236Section 1: Identification and Evaluation of SourcesThis investigation focuses on how advertising became a normal thing in everyday lives and how it affected the mindset of people’s wants vs. their needs, during the 1950’s-1960’s. During this time period advertising affected social life in terms of buying products. This topic is important to history because it sets a basis for the advertising industry today. The investigation question includes the key concept, consequence, because my paper will be about the affects of advertising on the youth of America. Advertising caused many people to want things they didn’t necessarily need. Two of the sources used in this paper are Alexander Alison, Louise M. Benjamin, Keisha Hoerrner, and Darrell Roe’s “Well Be Back in a Moment” and Eddith A. Dashiell’s, The 1960’s in America. The first source being evaluated is Alexander, Alison, Louise M. Benjamin, Keisha Hoerrner, and Darrell Roe’s, “"We'll Be Back in a Moment": A Content Analysis of Advertisements in Children's Television in the 1950s”, written in the 1998. This is a section of a book called Journal of Advertising. The book’s four authors all have a PhD. in American history. Since the book was published in the autumn of 1998, this indicates that the authors had a lot of references to use since it was written 48 years after the topic. The source also states the strategies of getting children’s attention. This is a secondary source since it was after the time period of my investigation. This document was written with the purpose to inform people about what type of advertisements children were exposed to in the 50s. A value of this source is that it contains statistics about the topic, 3
Andrianna Kaimis 0010820236which helps to provide evidence for the facts stated throughout the book. Another value isthat it contains very detailed information and explains everything thoroughly. One limit isthat was published in 1998, so new information may have been found that may contradictthe facts in this book. The book talks about how the youth of America became a direct target for advertisement of things, such as, toys, cereal, fast food, etc. It also talks about the affects of advertising on the youth in the 50’s, and how well products sold as a result. This source is useful as an historical source because four authors with a PhD. in the topic wrote it and it helps to add extra statistics and facts to the paper.The second source evaluated is Eddith A. Dashielle’s “ Radio.” “The 1960s in America”.