Energy Drink Paper - The Uses and Abuses of Energy Drinks...

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The Uses and Abuses of Energy Drinks All-nighters and athletic events are the most common events in a high schooler and college student's life. Writing research papers and cramming for exams are likely causes of the overnighters, keeping students up well through past the wee hours of the morning. It is commonly known that staying up late creates lack of focus, so how do people manage to learn material and write comprehensive papers without a lack of coherency? The answer is actually quite simple, by looking at how their parents handle their daily lives when they were kids by drinking coffee in the morning to wake up and prepare for the day. By replacing coffee and caffeine from previous generations, the generations of today rely on the new herbal and synthetic energy drinks of today. Energy drinks, as they are called, give these young adults the boost they need to continue on through the day and strive in the highly stressful and fast-paced society we call the Unites States. However, the question we should be asking ourselves is what ingredients combine to create a drink of this affect and is it healthy for the human body? The idea of energy drinks is no new concept. No more than 25 years ago a new brand of soda was introduced by Coca-Cola under the name of Jolt Cola. While not a purely an energy drink, it was a highly caffeinated hybrid drink advertised to help people on the go cram more hours into their day than they could typically fit. It wasn't a total success, but the concept behind the drink's purpose caught the attention of entrepreneurs around the world. The release of Jolt Cola set in motion a series of events that began a fad that has become today's most common, non-soda drink on the market. In 1987 an Australia company by the name of Red Bull introduced an energy drink that took the world by storm, traveling businessmen and athletes soon become major consumers of Red Bull. Soon Red Bull was controlling upwards of 47% of the energy drink market. With its massive success, along came a series of energy and currently there are more than 125 energy drink brands distributed worldwide, consisting
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of 3.5 billion dollars in revenue annually. (Energy Drinks) Coniciding with the new era of energy drinks, the continuing high demands of the county's education system have increased. To cope with these higher demands and expectations, students need to stay up later and work harder, adding unnecessary stress to their lives. This is where, I believe, lies a major proponent of the energy drink industries rise to power. My personal experience shows that some form of energy is needed to produce acceptable work, especially late at night. Even as I am conducting research and composing this specific research paper I am falling victim to exhaustion and find myself drinking a Red Bull. A survey in 2001 shows that 22% of college students admitted to using energy drinks (Kapner, para 20). A more recent survey of college students that I conducted on the University
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