Advertising Campaign and Brand Promotion-1408113

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Running Head: advertising Campaign and Brand Promotion 1 Advertising Campaign and Brand Promotion Name Institutional affiliation
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Advertising Campaign and Brand Promotion 2 An advertising campaign comprises of a series of messages being aired or advertised and contributes several ideas concerning the themes that make up the integrated marketing communication. These campaigns are aired on different media channels in a particular timeline and often require precise definitions. Modern advert campaigns and brand promotion strategies often gather a series of online and offline mediums that include the social media, televisions, radios, branded packaging such as billboards and other various channels. Determination of the campaign theme is the critical tool in developing an advertising campaign, and the theme is the pace setter of marketing communication channels to be used. The primary aim of developing these campaigns is to acquire a given objective or set goals that include the brand establishment, product awareness, and improvement of company’s sales. The psychographic and demographic information are the essential information needed in the development of advertising campaigns. Psychographics is almost similar to demographics but differs in the kind of information that they provide. Psychographic information involves the potential buyers habits, spending character and values and his or her hobbies. Demographic data, on the other hand, gives a vivid explanation concerning who the potential buyer is. It is, therefore, evident that psychographics explains the reasons behind the buyers need to purchase the products. Research on demographic and psychographic information provides an understanding of the target audience effectively. Therefore, the appropriate research to obtain information on the demographic markets comprises of research on gender, age, marital status, health issues, standards of living and the annual rates of income. However, the research information on the psychographic markets would include finding fulfillment in the buyer’s career and family, gathering information from existing clients and examining the website analytics. The information obtained from the two lists brings
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Advertising Campaign and Brand Promotion 3 about a clear understanding of the challenges and describes the kind of research which would suit the information acquired from both the demographic and psychographic markets.
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