2.order no-Sports Marketing (1) (1)

2.order no-Sports Marketing (1) (1) - Running Head Sports...

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Running Head: Sports Marketing 1 Sports Marketing: Promoting an Energy-drink Manufacturer Name Institutional Affiliation
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SPORTS MARKETING 2 Introduction The energy-drink manufacturer intends to promote an energy drink by sponsoring a sports event to create awareness of the existence of the products to the new users and promote their brand name to the existing users of the product. An energy drink is used extremely during sporting activities, and other activities were adrenaline is involved; therefore, the manufacturers can put posters of their brand in the stadium where the sporting event is taking place. The sporting entities involved include the athletes, leagues, and teams taking part in sports. These entities aid the company in promoting their brand names to their fans via the principle of liking transfer, which states that a person’s liking towards a certain object can transfer to other objects that are connected to it. Internal Analysis The company can also organize sport sponsorship events through their several entities with the aim of building brand awareness and gain recognition and exposure. The bodies can help the manufacturing company know who their target market or groups are. Since the company is a national distributor, then it requires national scale awareness so that the brand name can be spread in all regions where the product is being sold. The manufacturer needs to be careful about the rivalries that might arise during product promotion such that, just like the principle of liking transfer, there might also exist the principal of disliking transfer. Here the rival teams might possess a strong dislike towards the product where this hate can be moved to the fans and eventually the product may perform poorly in the marketplace. During sponsorship partnerships, the company needs to protect its investment for them to receive returns from what they contributed (Brody & Ferraro, 2015). Therefore, active sponsors
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SPORTS MARKETING 3 who are willing to fund the sporting activity need to activate their sponsorships by using the benefits they reap and those that are readily available to them such as using the on-site presence or product trademarks. Building the corporations using sports sponsorships needs strategies, additional funds above the money for acquiring sponsorship rights and efforts aimed at ensuring that the support program succeeds. External Analysis A marketplace in sports marketing is the regular gathering of individuals who come together for the purpose of buying or selling goods or services in amidst of a particular sports group. This type of market (a marketplace), is the open space with stalls in which products can be sold to the intended customers within the public square. The marketplace is the most significant factor for those companies who plan to market their goods and promote their brand names through sports marketing events. The sports market is the trade show designed for the
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