Management-1453080 - Running Head Management 1 Management...

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Running Head: Management 1 Management: Marketing Name Institutional Affiliation
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MANAGEMENT 2 Catalog Marketing I receive catalogs at work where businesses that specialize in selling particular brands that our company needs print and distribute their product catalogs to us. However, catalog marketing is not as effective as it used to be in the early days, nowadays, most people prefer the modern marketing strategies that are faster and efficient in a way that t it can reach many people. For success in a company’s catalog, the marketers need to research their customers to know their demands, whether they purchase the products online or in the stores and examine the data concerning their demographics. The marketers need to improve on improving on how they present their current catalogs so that they give most visibility in their catalogs to their best sellers. Regular revision of the record is also essential to make sure that it is in a constant state of improvement (Kapoor, Hughes, and Pride, 2013). M-Commerce Opportunities Mobile commerce is having major problems concerning the privacy issue where most users navigate away from the websites or avoid downloading the applications because of privacy reasons, such as exposure to frauds and cyber-attacks. Therefore, marketers need to design a corrective measure that ensures that their systems offer fraud free security measures like the traditional commerce. The marketers can make sure that their systems require sufficient information for verification details before one can log into his or her account. They can also ensure that they always review their systems to make sure that they are ahead of time to prevent the criminals from engaging in any fraudulent activities. It is also important that they create direct contacts with the users of their websites such that the users can submit any complaints regarding security issues and alerts that require immediate attention. Applying these measures
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