Sports Marketing-1416012 - Running Head Sports MarkeTng 1...

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Running Head: Sports Marketing 1 Marketing: Sports Marketing Name Institutional Affiliation
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SPORTS MARKETING 2 The Article “ Nissan goes long on college sports marketing ” by Lindsay Chappell demonstrates and gives a good understanding of what sports marketing entails. In this article, Nissan Company aims at promoting their brand name through college sports. This article gives a description of what sports marketing is all about, whereby it focuses on promoting sports teams and events as well as several other products through sporting clubs and occasions. The aim of this marketing is to meet the consumer needs through an exchange program involving sponsoring sporting activities in return for advertisement of brand name or even company products. Nissan Company began their marketing operations in United States college sports by campaigning to raise funds for support of athletic teams and events in one hundred colleges around the US. The campaign aims were to put Nissan’s name onto signboards around the football, baseball and basketball arenas, stadiums and other sporting activities at twenty-seven colleges and one hundred institutions. These strategies follow the four P’s principles of general marketing, which include product, place, price and promotion. Other P’s were developed later on these are processes, people and physical evidence which were called sport marketing mix.
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