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Non-verbalcommunication ininternationalbusinessLesson 7 – Intercultural Communication Skills
LESSONOVERVIEWIntroductionDifferent typesFunctions of nonverbal communicationDifferences with verbal codesImportance
LEARNINGOBJECTIVESStudents can understand therole that thedifferent types can playin communicatingnonverbally in cultural situationsStudents can understand thedifferentfunctionsof nonverbal communication andthedifferences with verbal codesStudents cangive examplesof nonverbalmisinterpretations for various types ofnonverbal communicationStudents can explain how nonverbalinterpretations can be abarrier inintercultural communication
INTRODUCTIONWhat different sorts of nonverbal communicationpatterns can you derive from this picture?Which other nonverbal patterns do you know?
OculesicsCase: Absence of Eye ContactFred, the manager of a large U.S. bookstore, hiredChing Wu, a newcomer from China, as one of hisclerks. In an attempt to get to know Ching Wu better,Fred invited her to join him for coffee. Throughouttheir conversation, he noticed that Ching Wu alwayslooked down at the floor and never gave him eyecontact.Discuss the nonverbal communication differences inthis situation with your neighbour.Oculesics = gaze and eye contact
OculesicsVery directminimalRespect, attentivenessinsecure, untrustworthy, unfriendly,disrespectful, inattentiveDirect eye contact can beconfrontationIn some cultures, it is related toposition and gender (India, Egypt,etc.)Eye Contact
A Coca-Cola advert riled the Saudi religious establishment with its focusonthe flirtatious looks between a young man and a woman.