ICCS_Lesson7_201617 (1) - Non-verbal communication in...

Non-verbal
communication in
international
business
Lesson 7 – Intercultural Communication Skills

LESSON
OVERVIEW

Introduction

Different types

Functions of nonverbal communication

Differences with verbal codes

Importance

LEARNING
OBJECTIVES

Students can understand the role that the
different types can play in communicating
nonverbally in cultural situations

Students can understand the different
functions of nonverbal communication and
the differences with verbal codes

Students can give examples of nonverbal
misinterpretations for various types of
nonverbal communication

Students can explain how nonverbal
interpretations can be a barrier in
intercultural communication

INTRODUCTI
ON

What different sorts of nonverbal communication
patterns can you derive from this picture?

Which other nonverbal patterns do you know?

DIFFERENT
DIMENSION
S

Oculesics

Haptics

Kinesics

Olfactics

Silence

Nonverbal leakage

Paralanguage

Turn-taking

Chronemics (time) & proxemics (body
distance): lesson 4&5

Chromatics & objects, signs and symbols:
lesson 15

Oculesics
Case: Absence of Eye Contact
Fred, the manager of a large U.S. bookstore, hired
Ching Wu, a newcomer from China, as one of his
clerks. In an attempt to get to know Ching Wu better,
Fred invited her to join him for coffee. Throughout
their conversation, he noticed that Ching Wu always
looked down at the floor and never gave him eye
contact.
Discuss the nonverbal communication differences in
this situation with your neighbour.
Oculesics = gaze and eye contact

Oculesics

Very direct minimal

Respect, attentiveness
insecure, untrustworthy, unfriendly,
disrespectful, inattentive

Direct eye contact can be
confrontation

In some cultures, it is related to
position and gender (India, Egypt,
etc.)
Eye Contact

A Coca-Cola advert riled the Saudi religious establishment with its focus
on the flirtatious looks between a young man and a woman.

Oculesics
Strong eye contact Middle Easterners
Some Latin American
groups
France, Spain &
Germany
Moderate eye contact Northern Europeans
The British
USA & Canada
Minimal eye contact Native Americans
Nigerians
Indians
Southeast Asians

10
Sky Magazine , Delta Airlines, October 2007

Haptics

Communicating through the use of body contact

Warmth and trust betray trust, annoyance

Associated with gender and hierarchy
Haptics: Examines Touch