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Running head: [SHORTENED TITLE UP TO 50 CHARACTERS] 1
Role of Qualitative Data in Business Research
Mahijah Ward
QSO-500-X1454 Business Research 22TW1
Southern New Hampshire University
Author Note
[Include any grant/funding information and a complete correspondence address.]ole of

[SHORTENED TITLE UP TO 50 CHARACTERS] 2
Qualitative Data in Business Research
Exhibit 8: Importance of Different Product Attributes
Variable Top 20
cities
Top 21-50
cities
Top 51-200
cities
Beyond 201
cities
Price 9 10 10 10
Brand 8 7 7 6
Reliability 7 8 9 10
Word of Mouth 6 7 8 9
Styling 7 7 6 6
Resale 5 6 7 8
Overall cost of ownership 10 9 8 8
Fuel efficiency 7 7 8 8
Convenience 8 7 7 7
Dealer Persuasion 7 8 9 10
Promotional Offers 8 8 7 7
Interior Space 7 8 9 10
Exhibit 10: Motivation for A-Segment Cars from Maruti Suzuki
First Vehicle Additional Vehicle Replacement
Entry-Hatch 60.7 24.5 14.7
Mid-Hatch 59.1 17.4 23.4
Premium-Hatch 50.3 24.3 25.2
Qualitative Data in Business Research
Exhibit 8: The outcomes found for this situation study can be a framework as a manual
for MSIL, categories of vehicles ought to be promoted in various zones. Cities were utilized as
the principal motivation for figuring out what clients wanted. This is an exceptionally critical