MBAV 5501-Unit II-262363-Nguyen Yen Nhung - Running head...

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Running head: MBA5501 ADVANCED MARKETING 1Unit II Scholarly ActivitySupreme Athletics Marketing PlanByNguyen Yen NhungStudent ID 262363ForProfessor Jon CrispinJon CrispinColumbia Southern University
SUPREME ATHLETICS2Supreme Athletics (SA) is a sports merchandise providing firm that has been in business for 10 years. It has its offices based in different cities, in many parts of the world, and different branches all over the globe. It was incorporated as a company on the 1stApril 2006. As at the endof 2015; the company had an asset base of about 1million USD (Supreme Athletcs Website). TheCompany is also listed in the main stock markets. Observing the growing interest in sportswear, they tend to expand their product with the goal to provide their customers with “one-stop” shopping opportunities, while maintain their brand identity and profit margin.Overview and Market Research Strategies of Supreme Athletics Providing quality equipment and producing their equipment with quality and safety at theforefront, Supreme Athletics has been known as the home of Athletes thanks to its inception. It has specialized in selling athletics equipment and accessories. It has kitted some of the best known athletes around. Overtime, its reputation has earned it a good name which has given it a competitive edge over its peers who operate within the same industry. The company sells a wide array of athletic equipment. This ranges from kits, discus, pole vaults, hammers, hurdles, startingblocks, instant runway, javelin, and shot put. It also deals in sports accessories such as measuringtapes, measuring sticks and measuring wheels.Supreme Athletics intends to take its business model to the next level (McLaughlin, 2016). The strategy is dubbed Athletics 2.0. In this era, the firm is looking to venture into other Sporting fields. Therefore, they have targeted the football arena and rugby space. They have seen

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