This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: more every ad is relevant,'' he added, and “relevance improves the chances that a consumer will pay attention to an ad” The idea of this is that soon advertisers will be able to deliver personalized marketing messages based on online searches seeing which website you visit and what you are searching will give advertisers an advantage to market towards you. Home Depot is a company that is also stemming away from ''one size fits all'' approach using ads in mass media like TV and print but instead experimenting in behavioral targeting. Many companies like Home Depot and Anheuser-Busch are targeting certain markets with behavioral marketing with factors that go beyond age, gender and ethnicity to aim at customers....
View Full Document
This note was uploaded on 05/16/2008 for the course BUS 348 taught by Professor Ettle during the Spring '08 term at SUNY Stony Brook.
- Spring '08