article 2 - more every ad is relevant he added and...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Evan D’Agostino October 24, 2007 ID# 106003714 Bus 348 Marketing Article The 97 th conference of the Association of National Advertisers hosting 1,200 people was held Thursday through yesterday, heard speaker after “speaker address the growing popularity of what is known as behavioral targeting”, as opposed to basing pitches on consumer attitudes, opinions or perceptions. The new profound ability of new media to monitor what consumers are doing, like keeping track of which Web sites they visit daily, is gaining great interest in behavioral targeting. Several speakers also described how they were using traditional media to more precisely aim advertising at consumers based on behavior, through steps like tailored television commercials. The Microsoft Corporation chief executive Steven A. Ballmer said, ''The more we know about customer behavior, the
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: more every ad is relevant,'' he added, and “relevance improves the chances that a consumer will pay attention to an ad” The idea of this is that soon advertisers will be able to deliver personalized marketing messages based on online searches seeing which website you visit and what you are searching will give advertisers an advantage to market towards you. Home Depot is a company that is also stemming away from ''one size fits all'' approach using ads in mass media like TV and print but instead experimenting in behavioral targeting. Many companies like Home Depot and Anheuser-Busch are targeting certain markets with behavioral marketing with factors that go beyond age, gender and ethnicity to aim at customers....
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern