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marketing plan - Marketing Plan December 5 2007 Bello...

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Marketing Plan December 5, 2007 Bello Cosmetics Crème De La Crème Anti-Aging Skin Revitalizer Prevents Wrinkles Reverses Wrinkles Cures Acne Evens skin tone SPF 60 Sun Protection SWOT Strengths: Hollywood Industry Cutting edge cosmetic technology and research Financially Stable Weaknesses: Inexperienced selling to general public Little Brand Name Recognition Opportunities: Unprecedented Product Media emphasizing vanity more than ever
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Surgical Alternatives Sun damage Awareness Threats: Competition Surgery Single Segment Approach Niche Market Consumer Segmentation Variables: - Metropolitan/Suburban women between Ages 25-45 - Image Conscious - Confidence Product Type and Packaging Consumer - Specialty Product Packaging - Elegantly Shaped and Colored Jar Extended Product Quality of Crème de la Crème Celebrity Credibility Reliable Customer Service Unlimited Guarantee
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Integrated Marketing Communications Program
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