PSY211_Wk2_Commercials - 1 Motivations in Advertising Dela...

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1 Motivations in Advertising Dela Cruz, Christopher PSY/211 MAY 12, 2016 Mary White
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2 Motivations in Advertising The commercial I will be discussing features Troy Polamalu in which he promotes the Head and Shoulders dandruff shampoo. Troy Polamalu played 12 exciting years with the Pittsburgh Steelers as their strong safety. He is now retired now from the NFL but left a strong legacy as one of the best safety’s to play the game. He has been featured in multiple Head and Shoulders commercial in which they all were funny to me. Being known as a playmaking, heavy hitting, ruthless individual in the NFL, off the field, Troy is actually a soft-spoken family man who has strong religious views. The commercial I will be discussing is when Troy’s teammate asks, “Have you been using my shampoo” ( ). The head and shoulders shampoo that was being advertised is targeted for guys who want thicker looking hair.
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