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Lesson 5aL - Public Opinion The aggregate of individual...

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Public Opinion. The aggregate of individual attitudes or beliefs shared by some portion of the adult population. Consensus General agreement among the people on an issue. Divisive Opinion Public opinion that is polarized between two quite diff t iti different positions.
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Life experiences affecting political choices. Agent of socialization Someone or something that facilitates that socialization. Examples à Individuals – family, religious leaders, friends. à Schools – public schools colleges Schools public schools, colleges. à The media. à (Current) Political and economic environment.
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Common thought that media strongly influences people. Factors that reduce the effect. People choose what they want to hear. People get their media info secondhand Opinion molder à One who reinterprets info from media to peers. Media has little long term effect on opinions. People will want to believe what they want to anyway.
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BUT media does affect short term opinions. The public is exposed all day, everyday. Media has departed from objective reporting to subjective, opinionated reporting. à The media used to have a cordial relationship with the Presidency e g minimizing pictures of FDR in his wheelchair Presidency, e.g., minimizing pictures of FDR in his wheelchair because it was a private matter, and as a result most Americans at the time didn’t know he was disabled.
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Newspapers were the primary means of
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