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120.T13 - 5 Technology Economy and Public Behavior Change...

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1 CSULB Instructor: George M. Scott ANTHROPOLOGY 120 INTRODUCTION TO CULTURAL ANTHROPOLOGY OUTLINE—TOPIC 13 CULTURE CHANGE I. THE NATURE OF CULTURE CHANGE—EMIC PERSPECTIVE A. Modern View 1. Change is Inevitable 2. Change is Desirable and Good 3. "Progress" B. Traditional View 1. Persistence vs. Change 2. Change is Not Always Desirable or Good. C. Objectively, Nature of the World is Both Change and Persistence, But Each Culture Can Emphasize One Over the Other II. TYPES OF CHANGE—ETIC PERSPECTIVE A. Evolution B. Diffusion 1. Franz Boas, Cultural Traits, and the "American School of Anthropology" 2. Historical Particularism 3. Acceptance depends on cultural compatibility of diffused trait and accepting society C. Innovation 1. Importance of Acceptance 2. Who are the Innovators/Risk Takers?
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2 D. Acculturation/Assimilation 1. Definition 2. Usually two-way process, but may not be even. 3. Acculturation and assimilation do not always occur together. 4. Differs from diffusion mainly in terms of first-hand contact
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Unformatted text preview: 5. Technology, Economy, and Public Behavior Change Before Values and Norms. E. Modernization/Development 1. Two Theories or Models: The "Institutional" and the "Attitudinal" 2. Development = Planned, Guided, Forced Modernization; Two Strategies: The "Growth" and the "Transformational" 3. In "First World" Modernization is Inherent 4. In "Third World" Modernization is Mostly Imposed, Resulting in: 5. Piecemeal, Uneven Nature of Modernization 6. "Institutional/Growth" is More Common But Seldom Works 7. "Attitudinal/Transformational" is Rare; Education Too Costly, Unpredictable, and "Dangerous" 8. Problems a. Unequal Development b. Urbanization Proceeds Faster Than Industrialization and Job Creation c. Urban Over-Crowding and Poverty d. Lack of Local Infrastructure and Capital e. The "Want-Get" Ratio f. Political Instability, Unrest, and Violence III. FILM CLIP—TROBRIAND CRICKET...
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120.T13 - 5 Technology Economy and Public Behavior Change...

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