Jandt8e_ppt02(1) - Chapter 2 Perception and Intercultural...

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Chapter 2: Perception and Intercultural Communication Competence © 2016, SAGE Publications, Inc.
What will you learn? What effect culture has on sensing? What effect culture has on the various steps of the perception process? What are high versus low context cultures and do they impact face? What is intercultural communication competence and how does it impact multiple identities? What is intercultural communication ethics and how do its principles operate? © 2016, SAGE Publications, Inc.
Sensing and Culture Wexler (2008): “the relationship between the individual and the environment is so extensive that it almost overstates the distinction between the two to speak of a relationship at all Sensation (sight, hearing, smell, taste, touch): the neurological process by which we become aware of our environment; you are not directly aware of what is in the physical world but, rather, of your internal sensations; internal sensations are culturally marked Nisbett (2003): humans sense and perceive the world in ways unique to their upbringing © 2016, SAGE Publications, Inc.
Sensing and Culture Nisbett (2003) and other scholars: Eastern and Western cultures literally perceive different worlds The Greeks had Aristotle, the Chinese had Confucius Modern Eastern cultures are inclined to see a world of substances (continuous masses of matter) and have a holistic view, focusing on continuities in substances and relationships in the environment Modern Westerners tend to see a world of objects (discrete and unconnected things) and have an analytic view, focusing on objects and their attributes © 2016, SAGE Publications, Inc.
Effect of Culture on Sensing Field dependence: the degree to which perception of an object is influenced by the background or environment in which it appears Some people are less likely than others to separate an object from its surrounding environment People living in rural areas can sense slanted lines more accurately than people living in urban areas When adults in Japan and the U.S. are shown an animated underwater scene where one large fish swims among other marine life, Japanese describe the scene and comment about the relationships among the objects in the scene, whereas U.S. Americans describe the big fish and comment on how it looks like Americans living in Japan were close to the Japanese while Japanese living in the U.S. were virtually the same as native-born Americans © 2016, SAGE Publications, Inc.
Perception and Culture Culture also has a great effect on all three steps of the perception process: Selection: We are exposed to too many stimuli to process, so we don’t consciously see any object unless we are paying direct, focused attention on that object (Mack & Rock, 1998) Organization: We need to categorize stimuli from the environment in some meaningful way, and such categorizations are culturally marked Interpretation: We also attach meaning to sense data, and as we make judgments regarding meanings within our culture these might not hold out of our culture © 2016, SAGE Publications, Inc.

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