BSBMKG408 Task 2 Constructing a survey.docx - BSBMKG408...

BSBMKG408 Conduct market research
Task 2: Constructing a survey
Customer data
The market has been divided into three target markets or segments: individual
takeaway, individual sit-down and groups.
For individual takeaway, according to market research undertaken by Action
Marketing, the estimated total potential size of this market is 8,000–10,000 individuals.
The market size is growing at 5% annually as Indonesia grows generally and as social
trends point to increasing awareness of social/environmental issues and desire for
quality food within the area population.
In the part of individual sit-down, the market research undertaken by Action
Marketing, the estimated total potential size of this market is 4,000–5,000 individuals.
As with individual sit-down, the market size is growing at 5% annually, as Melbourne
grows generally and as social trends point to increasing awareness of
social/environmental issues and desire for quality food within the area population.