MHR301_Ch9 - Chapter 9 Value Chain Management Leanne Powers...

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Chapter 9 Value Chain Management Leanne Powers MHR301 From McGraw-Hill Irwin Contemporary Management
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Chapter Questions What is value-chain management? How do firms use value-chain  management to improve: responsiveness to customers? quality? efficiency? What are some popular approaches  to value-chain management?
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Value Chain Management Development of  a set of functional-level  strategies that increase the  performance  of the operating system  a company uses to transform inputs  into finished goods and services
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Operating System Various functional activities an  organization uses to acquire inputs,  convert inputs into outputs, and  dispose of outputs REMEMBER:  This definition applies within  the context of management, so it’s  probably different from your usual  understanding of this term
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Value Chain Refers to the idea that a company is  chain of  functional activities that  transform inputs into an output of  goods and services  that customers  value Also refers to the contribution of value at  each step of the process, from inputs  (such as raw material) to delivery
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Value Chain Production function Responsible for the creation of a good or  service Marketing and Sales function Increase value customer perceives to be  contained in a product Service function Provide after-sales service and support
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Value Chain Materials management function  Controls the movement of physical  materials through the value chain Information systems function Controls the electronic system for  managing inventory, tracking sales,  pricing products, etc.
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Functional Activities and  the Value Chain
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Functional Strategies and Competitive  Advantage Primary goals: To attain superior efficiency
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This note was uploaded on 05/18/2008 for the course MHR 301 taught by Professor Sharif-zadeh during the Fall '07 term at Cal Poly Pomona.

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MHR301_Ch9 - Chapter 9 Value Chain Management Leanne Powers...

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