MKT205 Module Four Milestone.docx - 1 Module Four Milestone...

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Module Four Milestone Worksheet: Promotion and Price
Jennifer O'Reilly
Southern New Hampshire University
MKT 205: Applied Marketing Strategies
Lori Flowers
November 15, 2022

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PRODUCT
gourmet truffles with fruit, herb, and flower extract infusions
PERSONA
Linda, 32
PROMOTION
FIRST MARKETING CHANNEL
Description of first marketing channel: I will start by utilizing in-person events. Tastings of the
new chocolate product, particularly around the holidays, would be effective in getting people to
try the new product and potentially purchase it. I know that I personally tend to fall for
confectionary when someone allows me to taste it, and it might encourage people to give it as a
gift.
Why this channel is appropriate for this persona: Regarding the persona, the samples will work
as she shops in stores, which is where the product will be available to be tasted. The ability to
try something new, luxurious, more organic and artisanal will appeal to that side of her
personality, and will prompt her to purchase as it comes with a story of her being in the right
place at the right time to try this new, luxurious item.