final_project - FinalProject TheBuyersExperience...

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Final Project The Buyer’s Experience Before starting, please read these instructions thoroughly. Purpose : To recognize common sales strategies and their effect on the buyer; and analyzes the  salesperson’s tactics using material from class. You will be provided with a list of what you are looking for  during the interaction.   Your Task : Select a product that you have genuine interest in purchasing sometime in the near future.  Find a corporation*, big-box store, or a similar retailer in which you can visit to execute this assignment.  For example, Nordstrom, Best-Buy, REI, Ben Bridge Jewelers, etc. If you have interest in buying a new car sometime soon, you may also visit a local car dealer although they may not be as amenable to a 'practice  sales session'. The goal is to find a business that has well-trained sales staff.   *Note: I recommend that you stay away from busy environments such as an Apple Store that has  waiting lists for salesperson unless you intend to actually purchase something that day.)  Your assignment is to evaluate the salesperson’s tactics using the material you have learned this quarter.  You should begin by expressing interest in the product. Later in the sales dialogue be sure to raise some  possible objections to the product (think back to our discussions this quarter & chapter 8).
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  • Winter '08
  • Johnsmith
  • Computer Security, sales representative, Apple Store, Nordstrom, salesperson, Ben Bridge Jewelers

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Christopher Reinemann
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