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Unformatted text preview: Correlation o Correlation Coefficient (r) strength and direction Ranges from -1.00 to 1.00 If correlation coefficient: o Closer to (-1) and (1) = strong correlation o Closer to (0) = weak correlation o Positive # = direct correlation o Negative # = indirect correlation o Spurious Relationship some outside factor makes two variables relate Example: there is a direct relationship between drowning and eating ice cream. However, you are more likely to eat ice cream in the summer, as well as go for a swim. Eating ice cream does not cause drowning---spurious relationship due to the season o Correlation does NOT always mean causation 7. Record Data Must remain objective 8. What does the Data say? January 29, 2008 Sociology 101 Research questions 9. Conclusions 10. Share with others what you have learned ASSIGNMENT : read Chapter 3...
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- Spring '06