11.12 - Subliminal Perception-a stimulus is subliminal when...

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11/12/07 Subliminal Perception -a stimulus is subliminal when it is perceived correctly less than 50% of the time it is presented -more than 50 percent: supraliminal -effected by duration and brightness -the longer and brighter, the less likely to be subliminal -neutral face, words flashed (happy and angry) people describe accordingly -“hungry? Buy popcorn. Thirsty? Drink Coke” flashed on screen -sales rise 115 and 130 percents -Personal values as selective in recognizing subliminal messages -Defense Perception -36 words flashed from 6 different subject areas -words recognized most rapidly match personality test results -slides of neutral and “taboo” words -took much longer to recognize “taboo” words -Subliminal Perceptions and Repressions -objections to perceptual defense: -no rapport with experimenter -the more a word is read, the easier it is to recognize -Theory of Partial Cues -familiarity of the subject with the cue facilitates recognition -The Vicary Hoax -“Drink Coke, Eat Popcorn’
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