MKT200 Project - Spring 2014-2015 Principles of Marketing...

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Page1Spring 2014-2015Principles of Marketing – MKT 200Section 51Group Project
Page2For those who want to smilemore…Group 6 Members:1.Hawra Jawad – 10467722.Khulud Ahmed - 10293583.Mona Mohammed - 1045611Submitted to:Mostaque Ahmed ZebalDate:Sunday, 21stof June, 2015Table of ContentsIntroduction......................................................................................................................................3Segmentation and Target Market Size.............................................................................................4Costs and Pricing.............................................................................................................................7How Bright Smile is Different than Other Dental Clinics...............................................................9Consumer Service Positioning.......................................................................................................10Promotion and Advertising............................................................................................................11Distribution....................................................................................................................................13Summary........................................................................................................................................14References......................................................................................................................................14
Page3IntroductionFor our Principles of Marketing group project, we chose to create a consumer service. Aconsumer service is therangeofservicesprovided toconsumersof aproductby anycompanythatproduces,markets, or supports the product. Consumer services mayincludetechnicalsupport,warranty registration,problem notifications,account management,mediationwithothervendors, or otherservicedepending on the nature of the product purchased by thecustomer[Bus15]. Here, we have chosen a hospital as a consumer service that provides meditation. Thehospital is a dental clinic to be more exact which will provide various attractive services differentthan other competing clinics. We named our dental clinic “Bright Smile” as to show people thatwe are offering them a service that will make their smiles, not only bright because it is healthyand clean, but also because they will be extremely happy and satisfied with our offerings andservices.In today’s environment, it is not enough for doctors to rely on just the quality and reputation ofthe practice, but they must also create an image and brand to generate and sustain their patientbase. A good reputation is still the important thing that leads to success. However, to grow thepractice big enough to earn that reputation, we as a business must think outside the box. Thatreputation will come as a direct result of the doctor’s ability to market himself or herself in the
Page4community. Health- and dental-care are businesses just like any other sector, and doctors need toapply the same principals and strategies to be profitable as other businesses [Ron15]. Marketingour dental practice is the best way to see the growth. In order to build our brand, bring in newpatients, and keep current patients coming back, we have to keep our practice in front of themconsistently [Joy].In this report, we will first explain how we chose our target market, why is our service differentthan others, the reason for choosing our prices, how our services is fitting perfectly in the market,and finally we will shed light on the way of how we will be distributing and promoting ourservices.Segmentation and Target Market SizeMarket nowadays is dynamically increasing, it is essential for every organization to have asuccessful business which is able to survive to the changes in the marketplace. The core belief ofmarketing is change or die, so it important for every marketing manager to develop the right

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Term
Summer
Professor
NoProfessor
Tags
Marketing, Dentistry, Pricing, Dental implant, ABU DHABI, Bright Smile Dental Clinic

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